During a call this month with a subset of the FCP Executive Committee, we discussed a challenge that all of us face in our work days. The methods to get messages out to constituents/consumers/clients have grown exponentially over the past ten years. We went from television ads, mailers, and email to Twitter, SnapChat, Facebook, Instagram, Pinterest, YouTube, and a host of others. Today’s challenge is to make our messages meaningful enough to cut through the clutter of all this noise, and be viewed as one of the top messages that resonate with our constituents.
Within FCP, we know we have an amazing number and breadth of member benefits. From great webinars to amazing culinary workshops and travel to four subject-specific subgroups to a mentor program to social media engagement, we offer a robust list of benefits for you our members. But our challenge is how to ensure that you, our members, are aware of all the benefits available to you and take advantage of those that are meaningful for you.
As an Executive Committee, it’s a topic of frequent conversation. But it would be great to hear from you. How can we best share information on all your member benefits with you? How can we show you the tangible benefit of the various offerings? If you have thoughts, please connect with me at email@example.com. In the meantime, we’ll continue our commitment to offering great member benefits and communicating them through various methods.
Annette Maggi, MS, RD, LD, FAND
Chair, Food & Culinary Professionals DPG
Empower members to be the nation’s food, culinary and nutrition leaders.
Optimizing the nation's health through food and nutrition.
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